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On 11th November 2010 Podravka begins the production of Beef Goulash in Richmond, Michigan in USA. Podravka's popular Beef Goulash is produced today in America according to its original recipe and recognizable brand as it is being sold today in Croatia, numerous European countries and Australia. Several years ago American Food and Drugs Agency FDA has forbidden import of product containing chicken and beef meat from all European countries, and Podravka's Beef Goulash was among them. American market recognized Beef Goulash as a good quality and therefore demanded product and Podravka has been producing it for the American market in Australia where the import of meat products was allowed from. Giovanni Appetizing Foods company with headquarters in Richmond, Michigan was selected as Podravka's partner in America. "Our American partner has a long-year experience in production of canned products and maintains high quality, which was the most important precondition to start the production of Beef Goulash after our last year's start of Chicken pate production, the sales of which is higher than planned", Domagoj Kero, director of Podravka representative office in America said. With this product Podravka enriches a wide range of its products in the American and Canadian market, increasing thus the sales, i.e. Croatian export. Podravka is the biggest Croatian exporter of food products to the American and Canadian markets, and this year the export grew 15 percent. "Our ambitions do not end with the Beef Goulash, because next year we plan to start the production of new products adapted to the demanding and competitive American market", Domagoj Kero said. Podravka has been present in the markets of America and Canada for more than 15 years and has started its own representative office five years ago due to developed business and increased export. Most sold product is Podravka's popular Vegeta, but the American market has seen all other renowned categories of Podravka products such as soups, meat products, baby food, vegetables, jams and confectionery. Podravka's products are sold in all major cities of America and Canada, and after an active marketing campaign in print and on American TV channels Food Network and PBS, more and more Americans cook with Vegeta.